For automakers, and auto-lovers, the Detroit Auto Show has always been an exciting time. Traditionally, major auto manufacturers have shown slick futuristic cars, with a focus on speed, horsepower, and design. But, these are different economic times and the shift in manufacturer consciousness is palpable.
This year, Detroit’s drum-beat is to the tune of “I Will Survive” as The Big Three convince attendees they can indeed last, at least a little longer. For example, Rick Wagoner, the chairman of General Motors, said that a $13.4-billion federal aid package would be sufficient to keep the company solvent…through March. This is a frustrating time for U.S. automakers as they are poised to bring new, clean technologies to the auto market, technologies consumers are clamoring for, but can these automakers survive long enough to make these electric vehicle dreams a reality?
Well, The Big Three have some very serious international competition. Toyota plans on releasing its plug-in hybrid during 2009—way ahead of the Chevy Volt release. Honda is not far behind with a hybrid and even China is stepping up with companies like BYD (Build Your Dreams) developing better battery technologies for electric vehicles. The good news: this year the Detroit Auto Show has focused on fuel economy, cleaner technologies, and (maintained) design. There are electric vehicle concept cars by major auto manufacturers that are visually stunning and much, much cleaner than gasoline or diesel, making a shift to electric vehicles inevitable.