Throughout Beverly Hills you may see a little purple electric vehicle scoot past with the scent of flame-grilled chicken wafting from the windows. As your mouth begins to water, you realize El Pollo Loco, a popular chicken restaurant, has done something very smart indeed.
In an effort to create a “moving billboard” El Pollo Loco has wrapped two three-wheeled electric vehicles in bright purple, searing them with flames and splashing them with delivery information. Not only do they draw attention, but they also save El Pollo Loco some dinero. Studies show electric vehicles produce 97 percent less emissions than a gas-powered vehicle. A single electric vehicle driven for 30 miles a day in place of a gas vehicle saves about 700 gallons of gas per year—and that’s not loco, that’s brilliant.
via evworld
