Harrison Ford is joining forces with green organization Earth Share and the Ad Council to promote a new PSA encouraging people to get involved in giving back. Seeing as today is Earth Day, I thought I would take a moment from the tech news to push some support towards this campaign.
Earth Share is a nationwide network of the most respected environmental and conservation organization. These groups include the Natural Resources Defense Council, National Wildlife Federation, Rainforest Alliance, and many others. Ford take part in narrating a new PSA that features a young girl being bombarded with images of natural degradation. At the end of the ad, the girl looks into the camera and says, “You promised me the world. Is this what you had in mind?”
Earth Share participates in campaigns at hundreds of public and privates sector workplaces, including WalMart, Nokia, American Express, and American Airlines. There, employees have a choice of organizations to support through direct deductions from their paychecks. Even $1 from every paycheck can make a difference.
You can see the video here (click on the link in the right-hand sidebar) and learn more about Earth Share over on their official site.
