Top 10 Searches
- Tin Man Mini Series
- BCS Standings
- Spice Girls
- NFL Scores
- Dip Recipes
- Christmas Music
- Mike Huckabee
- Driving Directions
- Fantasy Basketball
- BIODIESEL !!!
There you have it, folks — the Top 10 Yahoo searches on Sunday, Dec. 2.
No Paris Hilton? No Justin Timberlake? No smut type stuff? Yes, I’m shocked, as well. Pleasantly, but, nonetheless shocked.
When I saw “biodiesel” on this list, I knew there was some big (ok, nix “big” — remembering Paris and JT — and replace with “fairly widely-read”) news out. I didn’t imagine that lots of people woke up on a Sunday and out-of-the-blue (or rather, green) decided that they’d like to do a little brushing up on the merits of biodiesel after making dip (#5) while Christmas tunes play in the background (#6) and before checking out some more football stuff (#4).
Seems the New York Times, San Francisco Chronicle, and several other major newspapers all had pieces which ran on Dec. 1 or 2 about San Francisco completing the conversion of its city fleet to run on biodiesel.
In a soyshell, the news:
San Fran just completed this 1-year long conversion project. Its 1500 diesel vehicle fleet (ambulances, fire engines, buses, street sweepers, etc.) is now reportedly the largest green fleet in the US.
Its fleet uses B20, which is mix of 20% soy-based biofuel and 80% petroleum diesel fuel. The soy oil is bought from producers in the Midwest. (And yes, the same “takes food out of the food supply” argument against corn-based ethanol could be used here — but that’s another topic.)
You can click on the names of the papers listed above to read each of their pieces. This specific news, while interesting, is not my point here.
My point? ‘Green’ has surely hit the mainstream when a term such as “biodiesel” appears on a top search engine’s (Yahoo, Google) Top 10 searches.
Investors should pay heed to this type of green-mainstreaming news and investigate further.
The questions that come to mind here: Are other cities — US and international — following suit (speaks to demand)? What are the investment plays here: soy producers? diesel engine manufacturers?
Stay tuned (just like San Fran’s diesel engines) – as I already have one possible investment play here, which I plan to write about within the coming week.
Hmmm…as for that Top 10 list, maybe the Tin Man left his heart in San Francisco?
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