During a recent, very long layover at the airport I found out about the latest GetThere announcement. GetThere is the leading online corporate travel reservation technology, helping employees of global corporations and government agencies book business trips at reduced costs. Last week at the Association of Corporate Travel Executives Global Education Conference in Munich, Germany they unveiled a package of enhancements that will allow corporations to integrate environmentally focused travel policies. The program, GetThere Green, comes with three parts to educate fellow travelers about the carbon footprint of their journey:
“– Integration of Carbon Data - Corporations can embed a calculator into the booking process, helping travelers track their emissions. Companies can consult with GetThere on the algorithms behind the various carbon calculators, and then select the calculator of their choice. By giving companies the option to choose, they can implement a technology that best fits their green policy and employee base.
– Supplier Designation - Air, auto, hotel and rail suppliers with company-blessed designation as a “Green Partner” can be highlighted on the screen travelers use to peruse trip options.
– Dynamic Messaging - Recent technology provides messaging opportunities at key junctures in the shopping process. Companies can use messaging to share anticipated emissions between city pairs, or merely to point out which suppliers and/or properties in a given destination are sustainable. ”
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